How do I track ROI for social media marketing campaigns?

How do I track ROI for social media marketing campaigns?Dec 17, 2024

I run ads and campaigns on social media, but how can I measure their actual ROI and understand what’s working?

1

Answers (1)

Harun KaranjaDec 17, 2024

Track ROI by:

Using tools like Google Analytics to track referral traffic and conversions.
Assigning UTM parameters to your campaign links to identify traffic sources.
Calculating ROI:

ROI = (Revenue from Campaign - Cost of Campaign) / Cost of Campaign * 100%

Platforms like Facebook Ads and LinkedIn Ads also provide built-in conversion tracking.

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